Strengths
- Producing products that support the well-being and health of consumers
- A variety of products in the inventory that is used for different wash types
- Low price products to fulfill the needs and wants of low-income consumers
Weaknesses
- Discontinued products that were in high demand
Opportunities
- P&G's ownership of multiple brands that are in the same niche
Threat
- Substitution of the product for an equal quality product with lower prices
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